Founded in December 2022, we started as a student-led, student-focused initiative, born out of the need to provide high-quality, affordable clothing for university societies. We had all found it hard to find high-quality, highly-customisable clothes for the societies we served in and decided to take matters into our own hands.
As we have grown, our mission has evolved to encompass a wider market while still retaining the core values that define our brand: commitment to quality, community, and environmental responsibility.
Who we are
Meet the Team
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Sharaf Hossain
FOUNDER
Sharaf is in charge of our manufacturing and supply chain processes. He leverages his engineering background to help us produce the best possible products for our clients. He has graduated UCL with a First Class degree in Chemical Engineering.
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Sam van der Poel
FOUNDER
Sam is a UCL Economics graduate and current MSc Strategy Economics student at the Erasmus School of Economics. He has a background spanning different roles, from data analysis and financial administration to e-commerce project management. At Ford Madox, he is responsible for managing finances and company strategy.
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Emil Werner
FOUNDER
Emil is a recent UCL graduate with experiences across various industries, such as start-ups, venture capital, consulting and investments, which all combined help drive our business forward. At Ford Madox he is the primary customer contact, and responsible for product design leading up to production.
Our Timeline
2022
December
Our Beginnings
Our Beginning: Fuelled by a simple yet powerful idea, we embarked on our journey as students, driven by the desire to offer stylish and affordable merchandise that truly captures the essence of our university experience.
2023
February
Company Launch
Company Launch: With great enthusiasm, we successfully launched our clothing company, bringing our vision of creating unique, high-quality personalised and merchandise clothing for universities and societies across the UK to life. The subsequent launch of our first merch line further amplified our impact as we embarked on an exciting journey with our valued customers.
2023
March
Our First Orders
It was an exhilarating moment when we received our very first orders from societies, signifying a significant milestone in our journey. The enthusiastic response within the first month since our company's launch exceeded our expectations, fueling our passion to continue delivering personalised and merchandise clothing that captures the essence of universities and societies across the UK.
2023
May
First Deliveries
Our First Deliveries: at the start of May 2023 we started delivering our first orders, handing them to clients in person. We were overwhelmed by the positive feedback we received and were delighted to see our designs come to life in the hands of our customers. The personal interactions and smiles shared during these deliveries fuelled our passion for what we are doing even further.
2023
December
First Birthday
On December 6th, 2023, we celebrated our first birthday. In that time, we have been extremely fortunate to work with an array of societies and organisations to make clothing that best reflects their needs. This journey has been both challenging and rewarding, allowing us to grow and learn. As we look to the future, we're excited to expand our collaborations, explore innovative sustainable practices, and continue delivering high-quality fashion.
